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Second edition release in 2009; for a limited time an electronic pdf version is available from this website.
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In general, salespeople define what they must do to succeed in a fairly consistent way. This commonly accepted thinking about sales success is called the Traditional Sales Mindset.
We help salespeople migrate to a Business Resource Mindset™.
In other words, we don't help sales professionals improve Traditional approaches to selling, we help them rethink their approach — and the results are astonishing.
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"Follow Stapleton's model and the only party who won't win...is your competitor."
Rick Justice
Senior Vice President
Worldwide Field Operations
Cisco Systems
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